Football Shirt Sponsors – the Good, the Bad and the Ugly

Robbie Savage - Image from the Daily Star

You know, the kind of shirt which stands the test of time, winning over legions of adoring fans the world over.Is it largely down to the combination of colours? Is a clever design key to its legacy? Both these factors are indeed important, but perhaps even more critical to the success or failure of a kit is the sponsor which adorns the front of it.