99k. Style Index

Season 2017/18

Premier League - ICE COLD

Arsenal Third Kit

Colour complement at its simple best. The shirt detailing, Puma logo, club badge and sponsor all unified in colour. In addition, this shirt has matching numbers and letters. This is something that cannot normally be achieved when playing in the Premier League and cup competitions – where their own standard colours and typography needs to be used.

Shirt sponsors that are willing to change their brand colours to complement the design integrity of the kit should be applauded. Take note Chevrolet and Man Utd!

Arsenal 2017 18 Third Kit

Championship - Cool

Nuno Espírito Santo

This guy is super cool. But why the massive initials? #ShouldhavegonetoSpecsavers

Nuno Espirito Santo

League TWO - Very Average


I bet the design team had fun playing pin the tail on the donkey with this one. Each shirt component looks to have been stuck on blindfolded. Surely that could be the only reason that not a single element on this shirt is coherent or complementary with any of the others.


National League - Misguided

Leicester City – Arm Sponsor

The arm sponsor has just been thrown across the Puma shirt arm detail like a sticking plaster. At best looks like a lazy after thought. Seriously lets down what’s otherwise a great looking kit.

Leicester City 2017 18 Arm Sponsor

Manchester Utd – Shirt Sponsor

How could anyone ever like that sponsor splatted on the front. It has a look only a mother could love. It’s one of the least iconic sponsors Man Utd have ever had.

It does nothing to try to complement the style and colour of the rest of the kit.


Manchester United 2017 18 Home Kit

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